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Welcome to Fertile Mind Maternity Wear

  Congratulations, you've come to the right place for terrific maternity, breastfeeding and babywearing items invented by mums just like you.

And I am one of those mums. 

I invented the belly belt when I was pregnant with the first of my (four) daughters. Frankly, starting a business was the last thing I needed, and it certainly wasn't top of mind. I simply wanted to stay looking
presentable for my TV newsreading job.

But others started to get excited about the belly belt, and it was a successful and sustainable way to expand my selection of maternity clothes.  

Not long after (and you can read about our amazing story in About Us), I was lucky enough to meet a business savvy Peter Hooker, who became my business partner, and we added some maternity clothes, maternity tops, maternity jeans, baby carriers, breastfeeding pillows.

Our range includes bando (the luxury belly band), maternity hosiery, superbra, breastfeeding clothes, breastfeeding tops, the Milkbar nursing pillow and the German-designed manduca baby carrier (the only soft structured baby carrier endorsed by the Australian Breastfeeding Association). 

We're always happy to take a call - our office number is 02 99050199 and anyone who answers should be able to help you.  I'm very proud of our customer service, and in fact we have just been awarded GOLD in the Australian Customer Service Excellence Awards. 

All of us know what a nuisance it is to get the runaround from a company without satisfaction (especially when you have kids or are pregnant).
Enjoy browsing our maternity clothes online, and feel free to contact us if you need a distributor for a clever baby product, we’d be happy to chat with you.  We're also on Facebook and Twitter.