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hug-a-bub baby carriers


Hug-a-Bub reviews



When you want to be comfortable - only a Hug-a-Bub is a Hug-a-Bub

Comfort should feel like your favourite t-shirt, and the organic cotton softness and stretch so famous to Hug-a-Bub is the unique feeling so beloved by fans of this Australian baby carrier brand. 

Developed in Byron Bay 19 years ago, Hug-a-Bub wrap carriers (and later ring slings) were created by a doula and childbirth educator primarily for carrying babies in the important bonding weeks after birth.

Being snuggled close to you is your baby's natural preferred place of comfort; nestled right up to your skin, soaking up all your familiar smells and sounds, and experiencing your soothing touch. 

The breathability of organic cotton was a natural choice in the Byron Bay climate, and to this day, the joy of wearing a Hug-a-Bub is  largely due to the unique stretch and cooling properties of a genuine Hug-a-Bub wrap made with the highest quality 100% organic cotton. 

You relax and feel immediately the relief of cooling natural fibres against your baby's delicate skin, knowing the GOTS certification of the organic cotton is ensuring no harmful chemicals or pesticides can be present in your carrier.

As well, there are independent certifiers further checking the ethical supply chain for Hug-a-Bub, which you can rest assured, is  certified Fair Trade manufacture.

As Fertile Mind's founder, baby carrier consultant Christine says, “Hug-a-Bub has been named a must-have cult item.  The multi-award-winning pocket wrap carrier has been central to the parenting experience of tens of thousands of mindful families."

Fertile Mind appreciates that learning to tie a Hug-a-Bub is a bit scary to contemplate, and for that reason has babywearing experts on staff and highly-regarded instructional You Tube videos and online step by step photos. There are even step by step photos inside every carrier box. 

"With a few practices following the instructions, even the most unco-ordinated person can tie a Hug-a-Bub. I know, because I really am that person," laughs Christine. 

"We don’t just sell baby carriers, we have real expertise in learning how to teach the use of baby carriers, plus providing advice and after sales service to purchasers.” 

While other brands do come and go, only a Hug-a-Bub is a Hug-a-Bub. It's a lovely feeling to be part of the mindful Hug-a-Bub community, enjoying daily the power of touch, the comfort of cool organic cotton and the design secrets making this the most trusted and loved baby wrap in Australia. 

Hug-a-Bub is hip healthy, and is endorsed by the Australian Physiotherapy Association and the Reflux Infant Support Association. Fertile Mind is a member of the Baby Carrier Industry Alliance (BCIA), dedicated to improving the global baby carrier industry 

Hug-a-Bub wraps for healthy hip development
The IHDI recognizes that Hug-a-Bub has developed products that consider the importance of healthy hip development during infancy. This is especially important during the early stages of hip development in the first few months after birth.

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