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Maternity wear these days is really aligned with contemporary fashion – it’s just fashion fitted to the pregnant figure. The on-trend maternity fashion uses colours and stretch fabrics seen in regular collections around the world, but the specialised cut is designed to make the most of a pregnant figure. For example, quality maternity clothing doesn’t stretch out of shape, giving the wearer a less than flattering appearance. The waistbands are wide and comfortable, and the bustlines roomy enough to accommodate a growing cup size. When buying online maternity fashion, buy for the size you are normally (unless you have put on excess weight in the thighs or bottom), so a size 14 maternity trousers would fit a woman who normally fits a size 14.  Quality maternity fashion will accommodate a slightly bigger bottom, leg and bust. Maternity work clothes are better if they are fitted and smart, so dedicated maternity wear is worth investing in. A smart skirt can be adjusted to fit during pregnancy with a bellybelt and bando (go to the maternity accessories section of this online store) – but an elastic waisted skirt might be more comfortable in the later stages of pregnancy. Online mums fashion sales are now year round, so keep your eyes open for a bargain maternity buy! We post online purchases to Sydney, Melbourne, Perth, Brisbane, Auckland, in fact anywhere you’d like. It’s a simple way to buy maternity fashion and breastfeeding clothes when you’re pressed for time.

Each time we receive a new maternity fashion collection from our suppliers, Seraphine and Mothers en Vogue, we’ll display it on this page to keep you informed about the latest online mums fashion trends, and to let you buy maternity fashion online or through our stockists all over Australia. Typically new collections arrive in February (Autumn/Winter) and September (Spring/Summer). Keep your eyes peeled for the latest maternity fashion styles, and don’t forget to subscribe to our email list, as we’ll always preview these collections for our valued subscribers. Happy shopping for online mums fashion!